Hola, I'm
Brand designer & Art Director
Helping purpose-driven brands turn complex ideas into clear identities, meaningful stories, and scalable systems.
Berlin, De
©2026
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Design is
Turning complexity into clarity & connection
translation
philosophy
The distance between a mission and its audience is rarely visual. More often, it’s about meaning — finding the right language, emotion, and level of clarity to make an idea feel urgent, human, and impossible to ignore.
From there, the visual form reveals itself: the system, the story, and the experience that brings it to life.
Work
4
60Beans
Brand identity and digital platform for a specialty coffee marketplace connecting enthusiasts with independent roasters across Germany.
Brand Identity · Visual Design · Art Direction · UI Design
Coachhub
From startup energy to scalable system. Brand identity, design systems, and visual direction for a leading enterprise coaching platform.
Brand Identity · Design Systems · Visual Direction · Art Direction
Coral Awareness Project
A self-initiated Google Doodle concept designed to turn coral conservation awareness into personal action, through illustration and interactive design.
Illustration · Creative Direction · Concept Design · Storyboard · Experience Design
Deepc / Soon live
Transforming complexity into a clear, engaging explainer narrative and brand toolkit
services
01
Brand Strategy & Identity
A strong brand isn’t just about how it looks, but how clearly it can be understood and used. This work connects the thinking and the making, from defining the foundation to building a visual identity that holds together over time.
· Brand strategy & Positioning
· Naming support
· Workshops & design sprints
· Logo and brand design
· Art direction
· Brand applications
· Digital and social assets
· Visual identity systems
· Naming support
· Workshops & design sprints
· Logo and brand design
· Art direction
· Brand applications
· Digital and social assets
· Visual identity systems
02
Campaigns & Visual Storytelling
Ideas need structure and a clear point of view to reach people. This work turns initiatives, messages, and complex topics into visual communication that is easy to follow and consistent across channels.
· Awareness and launch campaigns
· Social and editorial content
· Educational communications
· Campaign art direction
· Event visuals & promotional assets
· Storyboard development
· Motion and explainer videos
· Social and editorial content
· Educational communications
· Campaign art direction
· Event visuals & promotional assets
· Storyboard development
· Motion and explainer videos
03
Visual Systems and Scalability
As brands grow, consistency becomes harder to maintain. This work focuses on building systems that give teams enough structure to stay aligned, while remaining flexible in day-to-day use.
· brand guidelines
· design systems
· iconography & illustration systems
· infographics frameworks
· templates & toolkits
· design systems
· iconography & illustration systems
· infographics frameworks
· templates & toolkits
About me
I’m a Berlin-based brand designer and art director working with purpose-driven organisations, cultural projects, and sustainability-led ideas.
Across in-house teams, agencies, and independent collaborations, I help translate complex missions into clear identities, meaningful stories, and visual systems built to grow.
My work is rooted in strategy, close collaboration, and a belief that design can make important ideas feel urgent, human, and worth caring about.
Across in-house teams, agencies, and independent collaborations, I help translate complex missions into clear identities, meaningful stories, and visual systems built to grow.
My work is rooted in strategy, close collaboration, and a belief that design can make important ideas feel urgent, human, and worth caring about.