Hola, I'm
Brand designer & Art Director
Helping purpose-driven brands turn complex ideas into clear identities, meaningful stories, and scalable systems.
Berlin, De
©2026
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Design is
Turning complexity into clarity & connection
translation
philosophy
The distance between a mission and its audience is rarely visual. More often, it’s about meaning — finding the right language, emotion, and level of clarity to make an idea feel urgent, human, and impossible to ignore.
From there, the visual form reveals itself: the system, the story, and the experience that brings it to life.
Work
4
60Beans
Brand identity and digital platform for a specialty coffee marketplace connecting enthusiasts with independent roasters across Germany.
Brand Identity · Visual Design · Art Direction · UI Design
Coachhub
From startup energy to scalable system. Brand identity, design systems, and visual direction for a leading enterprise coaching platform.
Brand Identity · Design Systems · Visual Direction · Art Direction
Coral Awareness Project
A self-initiated Google Doodle concept designed to turn coral conservation awareness into personal action, through illustration and interactive design.
Illustration · Creative Direction · Concept Design · Storyboard · Experience Design
Deepc / Coming soon
Transforming complexity into a clear, engaging explainer narrative and brand toolkit
services
01
Brand Strategy & Identity
From what an organisation stands for to the visual language that carries it, building the foundation that holds together over time and works for the people using it every day.
· Brand positioning
· Naming
· Brand narrative
· Visual identity
· Brand guidelines
· Art direction
· Workshops
· Brand applications
· Digital and print assets
· Naming
· Brand narrative
· Visual identity
· Brand guidelines
· Art direction
· Workshops
· Brand applications
· Digital and print assets
02
Campaigns & Visual Storytelling
Some ideas need more than clarity, they need to move people. This is the work of finding the right form for a message so it travels well, feels cohesive, and leaves something behind.
· Awareness & launch campaigns
· Social media
· Editorial & educational content
· Campaign art direction
· Storyboard development
· Motion and explainer videos
· Event Branding
· Social media
· Editorial & educational content
· Campaign art direction
· Storyboard development
· Motion and explainer videos
· Event Branding
03
Visual Systems and Scalability
The right structure to keep visual work coherent as things grow, and flexible enough for day-to-day use, solid enough to stay recognisable.
· Design systems
· Brand guidelines
· Iconography & illustration
· Infographics frameworks
· Templates & toolkits
· Brand guidelines
· Iconography & illustration
· Infographics frameworks
· Templates & toolkits
About me
I’m a Berlin-based brand designer and art director working with purpose-driven organisations, cultural projects, and sustainability-led ideas.
Across in-house teams, agencies, and independent collaborations, I help translate complex missions into clear identities, meaningful stories, and visual systems built to grow.
My work is rooted in strategy, close collaboration, and a belief that design can make important ideas feel urgent, human, and worth caring about.
Across in-house teams, agencies, and independent collaborations, I help translate complex missions into clear identities, meaningful stories, and visual systems built to grow.
My work is rooted in strategy, close collaboration, and a belief that design can make important ideas feel urgent, human, and worth caring about.